General Session Entertainment

Branding Event in New Jersey

BASF contacted The 3 Painters. They wanted to deliver various concepts in a visual presentation that was powerful, insightful and “hip”.

Challenges included:

• Create, in just minutes, an art piece that conveys a complex mix of concepts people will immediately understand AND is entertaining AND motivating to watch.

• A board of executives has to agree and okay each step of the design phase.

• In addition 2 full portraits of specific American Icons also had to be created.

• Everything is to be completed in under 10 minutes.

• 2 different groups requiring 2 full performances.

• After the event, the art had to travel as an “exhibit” to all the branches of the company.

• Venue inside a hockey arena including a trade show in its layout.

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The 3 Painters developed a plan.

• Consult consult consult… When a complex plan needs many executives to approve there has to be enough “proofs” so that everyone is on the same page.

• Place 3 10′ wide easels evenly spaced across the stage.

• Devote 2 painters to the mural centered.

• Use the flanking easels for the Icons which the third painter will have to complete on their own, bouncing back and forth between them.

• 2 singers performing songs relevant to the message.

Result: A successful presentation directly in line with the company’s core values.

 

3 Painters at Vegas Awards Ceremony

An International Company contacted The 3 Painters.
They were looking for a highly visual “WOW” to add punch to their awards show.

Challenges included:

• Seven 4′ x 5′ Paintings to be created in 9 minutes

• Paintings of award-winning hotel properties

• Paintings to be awarded to each hotel to hang in their lobby

• Meticulously timed show-flow with no room for error

• Stage not able to be pre-set, actual window extremely tight

• Captivating an international audience of 1400, many of whom didn’t speak English

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The 3 Painters developed a plan…

• Mount each painting on 4′ x 5′ stretched canvas

• Create 9 large custom easels built for quick on/off

• Streamline a system of circulating paintings past each artist, each of whom focuses on a specific aspect (lines, textures, finishing) without

• prematurely revealing the actual winners

Result: A highly successful event that met all challenges

 

In the Round in Toronto with The 3 Painters

A Toronto Producer contacted The 3 Painters. Their client needed a “WOW” for a huge international employee celebration.

Challenges included:

• A circular stage set in the center of a dance floor, centered in the venue

• Engage entire audience encircling the stage

• Alternate with a cirque act

• Timed show-flow

• Captivate an audience of 3000 (half French Canadians) plus a delegation of 50 (upper management from Japan)

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The 3 Painters developed a plan.

Custom Design four 15 minute vignettes that can be performed as short shows with quick on/off
Include 2 dynamic singers who can help draw all sections of the audience in
Integrate local songs and feel.

• Vignette 1: Position 3 large easels in a triangle formation – so everyone in the audience can see at least one painter – and create 3 portraits simultaneously. Circulate artists and singers between paintings and let them interact. Have one painting upside down.

• Vignette 2: Utilize the Painter’s Duel. A 10′ wide easel on wheels set center stage with 2 stage hands rotating it like a revolving door. A portrait is created on both sides as it revolves. Include logo on each portrait.

• Vignette 3: Client’s request- Giant 10′ high portrait of a local hockey star.

• Vignette 4: Client’s request- an extra wide portrait of the company founder working on an assembly line. Slowly revolve this painting so entire audience can witness its creation.

Result: An engaging and fun evening that accomplished exactly what they wanted and more.